British menswear designer Daniel Fletcher has been appointed as the Menswear Artistic Director of Italian fashion label Fiorucci, 4 months ago. Daniel W. Fletcher is also a London-based contemporary menswear brand. The designer was one of the winners of the European Semi-Final of the International Woolmark Prize and a finalist in 2019. He received the Future British Award supported by Boden as well as being nominated for the 2017 LVMH Prize. Daniel was the semi-finalists of Netflix's Next in Fashion this year. Busy time for him..
Can you tell us about your new position at Fiorucci? What is it like directing a house with such longstanding heritage?
For any designer starting out with their own label, going to an iconic brand with such a big history is a real opportunity. There is so much that comes with it. I felt a little intimidated, but I was also excited to get to the root of what the brand was really about.
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